With a wide variety of home décor products to choose from, the consumers are spoilt for choice. If given proper recognition, the home textile industry can give a major boost to the local artisans and weavers.
Dating back to centuries, the textile industry of India is truly a treasure trove. It is a labour-intensive industry employing more than millions of people directly or indirectly. It is broadly divided into two categories: the organised and unorganised sector. The organised sector consists of spinning, garments and apparels whereas the unorganised sector consists of handlooms, handicrafts, artisans and weavers operating on small scale. And it is due to the local artisans and weavers that the richness of Indian culture is alive and still visible. These have been passed down from generation to generation and are still surviving, which gives an idea about the richness of culture and tradition.
The traditional arts and crafts of India such as the Madhubani paintings, Gond Art, Sericulture, Warli paintings, Jaali work, pottery, clay craft, cane work, etc. are slowly getting acclaimed worldwide in the form of home décor accessories. And not to forget, adapting to the healthy and sustainable lifestyle, people are going back again to using utensils made of soil and mud. It is now becoming a trend to decorate surroundings with intricate things. People want their home and workplace to be attractive enough, the outcome of which is the boost to home textiles. It remains one of the dominating segments of the unorganised sector.
Also, the textile industry retail giants entering the market with a wide range of versatile products that are also pocket friendly can be considered a major attribute for the change in trend. It is growing at an extremely fast pace. The intricacies of Indian textiles, both in terms of home textiles and clothing, are steadily grabbing the shelves globally. Bombay Dyeing, one of the versatile players of home décor, was launched in 1789. #Raymond launched ‘Raymond Home’ in 2013. The e-commerce portals such as #Amazon, #Flipkart, #Jabong, etc. as well as retail outlet stores across the country with both national and international brands give the consumers a wide range of choice to be spoilt with. Due to growing needs of consumers and the increase in disposable incomes, this segment is projected to grow subsequently in the following years and if organised properly considering its propensity to grow, home textile industry can do wonders. Also, with the ease of customisation and gamut of offerings to choose from, the textile accessory exporters are experiencing an increase in demand which in turn encourages the local artisans, craftsmen, weavers, handlooms, cottage industries and prevents SMSEs from being wiped out from the markets.
