Our AO January issue presents an in-depth review of the top 10 themes that defined fashion retail in 2023 including brands’ growing focus on sustainability and widespread adoption of virtual stores and augmented reality (AR), besides taking you through the latest fad for metaverse that is sweeping the global market.
The Cover Story of this edition is in sync with our review column as we predict the most promising trends that are set to redefine the fashion scene in 2024. Get ready for an exciting blend of retail and technology as e-textiles, smart wearables, experiential centres and hyper-personalisation take over the fashion landscape with bricks-and-mortar retailing making a strong comeback after the setback faced during the pandemic as consumers crave for a highly engaging brand experience.
That’s not all! Our team brings for you an extensive coverage of the rapidly surging Indian menswear market which is projected to reach US $ 34.50 billion by 2027, with rising disposable income and social media elevating fashion consciousness amongst men.
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